The Max Code: Leading the “A” Company Revolution

Our first company e-book, The Max Code: Leading the “A” Company Revolution, begins with the following introduction:

Fifty years ago, the guaranteed road to success was to work as an employee of a large institution. “Go to school and get good grades, so you can get a secure job in a stable corporation,” your parents sermonized. Passion and values were sacrificed on the altar of security. Making money was more important than making a difference.

Those obsolete rules are now gathering dust. The new rules have screamed past them, uprooting exhausted dogma, transforming the business landscape, and generating a wake of turmoil in the process. Embedded in the turmoil, however, are profound opportunities that your parents never dreamed of. But these opportunities can only be fully harnessed by the finest individuals and companies.

The new model of success is this: Find or create a cause you care about deeply, one that embodies your core passions and highest values, and devote your life to that cause with entrepreneurial fervor, speed, and agility.

This the “A” Company revolution.

Max International is dedicated to leading and spreading this revolution by living the Max Code, and we’re issuing the call to “A” individuals to join the cause. Your strengths, insights, and talents will propel the revolution to new heights. And never again will you feel pressured to disregard your passions and discard your values. In fact, you will be encouraged to elevate these to the forefront of your efforts.

The e-book then continues by explaining what “A” companies are, in contrast to “B,” “C,” and “D” companies.

In an “A” company, mission and making a positive difference for individuals and society are their
primary reasons for existing. Profit is a function, a byproduct, of fulfilling the mission. This is in
contrast to the following:

“B” Companies: Generating profit is primary, mission and making a difference are secondary.

“C” Companies: Making money is the singular goal. Mission beyond money isn’t even on their
radar.

“D” Companies: Making money at the expense and to the detriment of others.

What this means for you is that if you want to thrive in the new reality, you must be transparent, authentic, and quick, and you must live for a higher purpose than simply making money.

You can’t just put up a front—you must be legitimately good and honorable. Your true self must be worth knowing, and you must share that true self with the world.

You must stay on the cutting edge of business, marketing, communication, and societal developments. You must be a lifelong learner to stay ahead and take advantage of new trends, strategies, and tools.

Most importantly, your career and your passion must coincide. You have unprecedented opportunity to earn a living doing what you love to do.

You can no longer depend on a corporation to give you lifelong, stable, predictable employment with good benefits. You must be self-reliant and entrepreneurial. You must create your own way, rather than depending on others to create a path for you.

So what are you doing to become an “A” individual, and how can Max help?