You Can Build it Fast or Build it Right, But You Can’t Do Both
05. Feb, 2010 
6 Comments
There’s a saying that I’ve heard from home builders and in other contexts, and it goes like this: “You can build it fast, or you can build it right, but you can’t do both.”
There’s a right way and a fast way to build business. The right way takes time, effort, authenticity and integrity.
The fast — and wrong — way takes less effort initially, and profits can often skyrocket, but the ultimate result is destruction: bitter customers, severed relationships, financial misery, and more.
Max is dedicated to building our company the right way. While technology requires us to move fast and be nimble and agile in some areas, we vow to never compromise our principles in the pursuit of a quick buck.
And you need to do the same with your business.
Don’t be a “hare” businessperson: a slick-dressing, fast-talking salesman who will do anything to make a sale. Rather, be the “turtle”: a legitimate builder with a long-term perspective and the patience to do things the right way the first time.
Build solid relationships of trust. Demonstrate through service that you genuinely care about your prospects, customers and team members.
Never, ever compromise your ethical values in the pursuit of money. Instead, put them at the forefront of all your business efforts. Make them your constant focus and your ultimate goal, and trust that good money follows doing good things.
Just as Max strives to maintain “A” company status, you need to do the same in your business.
As we explain in our e-book, The Max Code:
“’A’ companies…are consistently engaged in the pursuit of ideals, and never is this quest compromised to cater to expediency. They are guided by ethical values and their path is made straight through integrity.
“’A’ companies are wise and caring stewards of people, resources, and the environment. They adhere to principles and are driven by a tangible sense of social responsibility. They exist to serve people and make the world better and more sustainable. ‘A’ companies give more than they take, produce more than they consume.
“‘A’ companies are not perfect, but they are authentic and transparent. They do not sweep mistakes under the rug of avoidance or cover them up with the make-up of public relations campaigns.
“‘A’ companies take full responsibility for their mistakes, learn from them, and build on them. ‘A’ companies don’t operate behind glossy, hyped façades. They radiate a down-to-earth, dyed-in-the-wool, wholesome, and legitimate goodness.
“…The reward of belonging and contributing to such an organization is knowing that you are making a difference in the
world, while also providing for your family and doing the things that matter most in your life. You are doing good while
doing well.”
Are you trying to make a buck today, or building something that will last and continuing producing for years?
Thank you for this article! Being an associate who joined in October of 2008, I am certainly the turtle in building this business!! I have not even made Bronze yet. But I have learned an incredible amount and now have the confidence to support all my associates and provide my customers with great service!! Onward and Upward 2010 is a new beginning!!
This is a very inspiring article!
Thanks for the great insight and knowledge and wisdom!
This is a phenomenal company and it is great wisdom to build it the right way so that it will last and it will produce good feelings and friendships that will last. I love this article, and I love this company. Thank you Max for doing it right for us!!
I highly appreciate the motivation! Max has truly empowered me to my unigue path. I Thank the Lord for this oppurtunity. I am saving the world. -Team Guam
This is so true! This company values integrity. Max International is a unique company that is built and founded by true great and influential leaders. Thank you for this article.:)
Being a “new kid on the block”, I find this article very inspiring and enlightening. I’m glad I came across with this early on so that I can do the business the right way right from the start. It’s great to have Max International as a business partner-one who really cares. Thank you.