Max Living

By Greg Fullerton
Once when I was a teenager I went fishing with my dad, my brother, and our dog Fluff in Flaming Gorge.
We spent hours preparing at home, packing everything and double-checking our list to make sure we’d have a great weekend.
We drove to the boat launch area and put our boat into the water. [...]

By Bob Kaelin
Years ago I worked for a man who, at the time, was the richest man in the state of Utah. I ran one of his companies and we became close.
I quickly learned that his whole goal in life was to make more money.
When I first started working for him, another Utah man was [...]

Joe DiMaggio was one of the greatest baseball hitters of all time and a Hall of Famer.
In a spring training game — that did not count in the standing or statistics — Joe drove a ball down the first baseline.
Instead of jogging to first with a single, Joe sprinted around first and dove headfirst [...]

By Bob Kaelin
I’ll never forget my very first sales call fresh out of college.
I was working for a pharmaceutical company and my job was to service pharmacies. I had been given a territory that hadn’t been serviced for months.
I prepared to call on the ad manager for a particularly large chain. I had done all [...]

By Carl Woolston
Why do some people seem to reach the moon, while others stay trapped in the pit of mediocrity?
How can we break the gravitational pull of mediocrity?
We start by understanding the relationship between habits, vision, and outcomes.
Success is like going to the moon. The ship (you) needs two main things in order to [...]

By Bob Kaelin
If you’re feeling burned out with your Max business, it may be because you don’t know how to “keep score.” You haven’t defined the parameters of success clearly enough.
Charles Coonradt’s great book, The Game of Work: How to Enjoy Work as Much as Play, has the solution to this problem.
He observes:
“On a hot [...]

Greg Fullerton
“I’m living on a one-way, dead-end street, and I don’t know how I got there.” -Steven Wright
Like many of us, my dad, rest his soul, wasn’t always the best communicator.
I remember him working on the car one time. I was 9 or 10 years old and he’d asked me to help him. [...]

By Carl Woolston
The word “learning” can invoke mental images of textbooks, tests, and material that is boring and therefore undesirable.
In high school, rebels like Jeff Spicoli from Fast Times at Ridgemont High made school entertaining, but high school is over and opportunities favor those who have embraced the learning process.
It took me years to figure [...]

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“Prosperity is only an instrument to be used, not a deity to be worshiped.”-Calvin Coolidge

By Greg Fullerton
Last year I went fly fishing in Jackson Hole with my girlfriend Kim.
Our guide told us that the person in front of the boat would catch the most fish.
I asked Kim if she wanted the front, but she said, “No, you go ahead.”
So we spent the morning fishing. By the time [...]