Max Living

By Greg Fullerton
Bill Gates, arguably one of the greatest successes in the modern business world, said this:
“Your most unhappy customers are your greatest source of learning.”
It’s usually easier to find unhappy customers willing to speak up about their experiences than happy ones.
Why? Because vocalizing dissatisfaction – and pointing a finger at the [...]

Engage your prospects and customers sincerely, as friends, and soon you’ll have a lot more customers.
You have no idea how much your words will mean to someone else. Everyone could use some validation.

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The challenge sounds simple: “Build the largest, free-standing structure out of 20 sticks of spaghetti, 1 yard of tape, 1 yard of string and one marshmallow.”
Why are kindergarten graduates better builders than business graduates? They know how to collaborate.
No one tries to be the boss. They build prototypes, persevere and learn more from trial [...]

Small to mid-size businesses often confuse marketing tools with effective marketing, and it’s killing their business growth.
Marketing tools are things like websites, social media, brochures, flyers, blogs, etc.
Tools are necessary to marketing, but just because you have them does not mean you are marketing.
To build a house you need an architect, builders, tools, [...]

It’s important to like your product, but in the end, you’re not the one buying it.
To succeed in sales, you must figure out what your prospects want and present it to them in their language.
Learn from the master, Joe Dirt:

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By Greg Fullerton
On June 25th, 1950, North Korea invaded South Korea, thus starting the Korean War.
In 1951, the United States issued a call for volunteers. My father lived in southern Utah at the time. He, along with about 600 men in the 213th Field Artillery Battalion, signed up.
They all knew each other in their communities. [...]

By Carl Woolston
If you want to understand how entrepreneurs think, a great place to start is Michael E. Gerber’s The E-Myth Revisited: Why Most Small Businesses Don’t Work and What To Do About It.
It’s one of the most famous books on entrepreneurship on the market, and it can be a tool to help [...]

Emotions help us have incredible experiences; without them life would be pretty boring.
But there are times when emotions just aren’t enough; you need to know the facts. Don’t let emotions drive you into irrational decisions.
Get informed.

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In their best-selling book, Made to Stick, Heath brothers Chip and Dan share the results of a 1990 experiment performed by Elizabeth Newton at Stanford University.
Ms. Newton devised a simple game in which she assigned people to one of two roles: “tappers” and “listeners.”
Tappers received a list of 25 well-known songs and were asked to [...]

By Bob Kaelin
The story is told of two businessmen who took a business trip to an undeveloped region in Africa.
Upon arriving, the first thing they noticed was that no one was wearing any shoes.
The first businessman said, “We don’t want to do business here because there is no opportunity.”
However, the other businessman said, “Wow, look [...]