Max Living

A man named Steven Brill once set out to test the oft-heard phrase, “You just can’t trust anybody anymore.”
Brill posed as a wealthy foreigner in New York City, and got into several dozen taxis to see how many drivers would cheat him.
Only one out of thirty-seven cheated him.
The rest took him directly to his destination [...]

“There are no ordinary people. You have never talked to a mere mortal. Nations, cultures, arts, civilizations – these are mortal, and their life is to ours as the life of a gnat.
But it is immortals whom we joke with, work with, marry, snub, and exploit–immortal horrors or everlasting splendours. This does not [...]

By Greg Fullerton
Bill Gates, arguably one of the greatest successes in the modern business world, said this:
“Your most unhappy customers are your greatest source of learning.”
It’s usually easier to find unhappy customers willing to speak up about their experiences than happy ones.
Why? Because vocalizing dissatisfaction – and pointing a finger at the [...]

Engage your prospects and customers sincerely, as friends, and soon you’ll have a lot more customers.
You have no idea how much your words will mean to someone else. Everyone could use some validation.

*If you’re reading this in an RSS reader or e-mail, you may need to click on the title of the post [...]

“Being human always points, and is directed, to something, or someone, other than oneself — be it a meaning to fulfill or another human being to encounter. The more one forgets himself — by giving himself to a cause to serve or another person to love — the more human he is and [...]

Lisa Beamer is the surviving wife of Todd Beamer, one of the men aboard United Airlines flight 93 that was taken hostage by terrorists and crashed in Pennsylvania on September 11, 2001.
At the time of the plane crash, Todd and Lisa had two children, with one on the way.
Todd was one of the [...]

Small to mid-size businesses often confuse marketing tools with effective marketing, and it’s killing their business growth.
Marketing tools are things like websites, social media, brochures, flyers, blogs, etc.
Tools are necessary to marketing, but just because you have them does not mean you are marketing.
To build a house you need an architect, builders, tools, [...]

By Carl Woolston
When I was 12, my mother took me to Germany to visit relatives.
While we were there, we took a boat trip down the Rhine River and saw castles tower over endless mountainside vineyards.
We visited one of the castles. I must have played and explored for hours. Before we left, my mother bought me [...]

By Greg Fullerton
“Uneasy lies the head that wears a crown.” – Shakespeare’s Henry IV, Part 2, 3.1.62

In this scene, a powerful king fights to fall asleep while his poor subjects sleep soundly.
He cannot grasp why a poor, disheveled shipmate can find rest in a literal storm, but the king cannot quiet a stormy mind. Sleep [...]

By Carl Woolston
I once went hiking with a group of guys on a trail that led to a great waterfall.
We’d heard that as you got to the waterfall, in order to see it up close, you had to do a steep climb down to the river in the canyon. We were planning for that and [...]