This e-book explains what “A” companies are, in contrast to “B,” “C,” and “D” companies.
In an “A” company, mission and making a positive difference for individuals and society are their primary reasons for existing. Profit is a function, a byproduct, of fulfilling the mission. This is in
contrast to the following:
“B” Companies: Generating profit is primary, mission and making a difference are secondary.
“C” Companies: Making money is the singular goal. Mission beyond money isn’t even on their
“D” Companies: Making money at the expense and to the detriment of others.
What this means for you is that if you want to thrive in the new reality, you must be transparent, authentic, and quick, and you must live for a higher purpose than simply making money.
You can’t just put up a front—you must be legitimately good and honorable. Your true self must be worth knowing, and you must share that true self with the world.
You must stay on the cutting edge of business, marketing, communication, and societal developments. You must be a lifelong learner to stay ahead and take advantage of new trends, strategies, and tools.
Most importantly, your career and your passion must coincide. You have unprecedented opportunity to earn a living doing what you love to do.
You can no longer depend on a corporation to give you lifelong, stable, predictable employment with good benefits. You must be self-reliant and entrepreneurial. You must create your own way, rather than depending on others to create a path for you.